Stressful project experiences rarely lead to satisfied customers
Even if you're comfortable with the 'magic' of your creative process, your customers may feel lost, confused, and stressed out. Dissatisfied customers can quickly lead to an unhappy balance sheet. If you recognize any of these patterns, your project management system could be improved:
Your projects aren't making the profit they should.”
Your projects are taking much longer than planned
Customers are trying to control the creative process
You have no certainty about the exact course of the process